



DRIVE TOP LINE PERFORMANCE AND IMPROVE BOTTOM LINE RESULTS
For many companies, the sales process has become more complex with sales cycles lengthening and strategies becoming more difficult to implement across the organization.
The Sales Operations function is an emerging management specialty that supports the revenue producing arm of the company by bridging the gap between sales management and the operational side of the business.
Sales Managers can often be distracted by administrative functions such as creating sales plans, budgets and quotas, and managing territories and national account strategies. They also need to create measurement systems to provide performance metrics for the department and for individuals. This may not always be the best use of time or talent of senior sales managers. As a support component of the Sales Dept., Sales Operations has the capability to complement sales managers while adding an operational management resource.
Typically, the Sales Operations function supports sales by providing managerial assistance and expertise in:
- creating the sales strategy and selling plan


- sales quotas and budgets


- sales territory alignment





- sales and item forecasting
- national accounts management 



- pricing strategies & margins


- distribution strategy and implementation


- customer service
Joel Norenberg from C.J. Ventures is well qualified in Sales Operations having spent much of his career managing the above functions, reshaping sales organizations, and improving margins and returns. He has been employed as a field sales rep, managed national accounts, and served in several sales management positions. Additionally, Joel has managed finances and operations which has included responsiblity for P & L, inventory, and production planning.
Senior management positions he has held include:
- Vice President, Sales & Marketing 

- Vice President, Finance & Operations
- Executive Vice President, Operations

- Vice President, National Account Sales & Distribution
LET US HELP YOU DRIVE TOP LINE PERFORMANCE AND IMPROVE BOTTOM LINE RESULTS !





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